Welcome to the Energize Your Sales: Effective Marketing Communication Tactics for Electricity Distribution Professionals Webinar Registration!

We're thrilled to present this exclusive opportunity designed to empower you in the dynamic world of electricity distribution sales.

Are you ready to ignite your sales success, gain a competitive edge, and master the art of effective marketing communication within the electricity distribution sector? If so, you're in the right place.

In this webinar, we'll dive deep into tailored strategies that align precisely with the unique challenges and opportunities faced by professionals like you in the electricity distribution industry in Nigeria. By the end of this session, you'll have the insights and tools to supercharge your sales approach and build stronger customer connections.

Stay tuned for more details, and get ready to embark on a transformative journey to elevate your sales prowess and contribute to the continued success of your organization.

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Let's take you through our Data Analytics Projects... Covid19 PowerBI DashBoard We use PowerBI to create a dashboard that shows COVID19 cases in Nigeria. The data was collected from www.ncdc.gov.ng ...take a look at our analysis!

Enugu's Tariff Slash: A Warning Signal or a Wake-Up Call for Nigeria's Power Market?

By Abubakar Ibrahim, PhD Electricity Market Analyst The recent decision by the Enugu Electricity Regulatory Commission to lower Band A electricity tariff to ₦160/kWh from 209/KWh may have been well-intentioned, but it opens a complex debate about market stability, subsidy sustainability, and the future of Nigeria’s power sector. The implications is that, Mainpower a subsidiary of Enugu Electricity Distribution Company (EEDC) will struggle to meet its financial obligation to NBET/NISO, this is due to the shortfall in revenue from Band A customers. Moreso, failure to settle 100% of their bills may lead to sanctions from both NBET and NISO. However, some critics have argued that the current Band A tariff is driving electricity consumers off the grid with some seeking an alternative source of power, while others engage in electricity theft. It is also important to note, EERC unilateral move may encourage other states to act in the same way, while this seems pro people's decision, it ma...

Speaker Profile: Abubakar Sadiq Mohammed

Abubakar Sadiq Mohammed i s a seasoned leader in the electricity distribution sector, currently serving as the Chief Operating Officer (COO) at Kaduna Electricity Distribution Company (KE) . In this role, he ensures operational excellence across the company's activities, steering efforts toward efficiency and customer satisfaction. Prior to this, he was the Chief Commercial Officer (CCO) at Yola Electricity Distribution Company (YEDC) , where he successfully drove revenue growth and enhanced profitability through strategic initiatives in metering, billing, and revenue collection. With a career spanning over two decades, Sadiq has extensive experience in various industries, including energy, management consultancy, insurance, and finance, both in Nigeria and the United Kingdom. His diverse roles have equipped him with a deep understanding of the business landscape and the strategic acumen to navigate complex challenges. Sadiq's tenure as Business Development Manager at Mainstrea...

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